Monday, July 21, 2008

...of course some coporate actions are necessary

It's always nice to be part of something Grass-Roots. But the fact of the matter is that making sweeping changes in the way this country moves its collective fat ass from place to place is simply going to take money and clever ad agencies. I'm just being pragmatic here. It's nice to see that the large bicycle manufacturers recognize that practical cycling isn't just a niche market. The Kona Ute is a perfect example of this. Even though Surly ultimately made the Big Dummy much better than the Ute (in my opinion) Kona still beat them to the punch, and the Ute is much cheaper. I'm not really surprised by this of course, if you watch the news for five minutes all you see is schemes to avoid paying 4 dollars for a gallon of gas. Anyway, this is Trek president John Burke discussing the writing on the wall, so to speak.

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